Above All Tell it Like it Is!

Can you believe it! By: James A. Warholic Information that is free is trying to be peddled and sold as special reports... It is one thing to charge for an article when a publisher has given permission. It is something else altogether, Plagiarism and Copyright Infringement when someone else tries to sell an article without expressed permission to sell it by the original publisher. Print Publishers Vs Online Publishers Since the mid 90s when the Internet took off in such a huge way the old-line print publishers went looking for ways to cover their declining market share to the Search Engines. Encyclopedias that were once sold to schools and universities for thousands of dollars had all but become obsolete. Colliers, Britannica, Grolier, Compton, and other reference encyclopedias have had to try and reinvent themselves for the Online publishing world. Internet Business Models For Earning Revenue There are several business models for earning revenue from original manuscripts, technical a

How do I get key word searches when using Yahoo or Google to pull up our site? I thought by using Title and Descriptions with key words that would work. What am I missing? Bay Area Huskers Search Engine Optimization And Internet Marketing Answer You got me Internet marketing laughing... Sorry, The simple site that you have without prompting it will not automatically just place you in the results. Take a look at the numbers for example if you do a search for Bay Area Huskers on Google, http://www.google.com/search?q=Bay%20Area%20Huskers there are about 63,000 pages that have those three keywords. You may show up if you submit to the search engines. You are not actually in the results for Google yet. I only looked at Google. See this search: http://www.google.com/search?q=site%3Abayareahuskers.org If they had more information it would be displayed there. Are you ready to submit? Do you have everything set for the most part how you want it? If you do then you can submit for free on each o

Clogging Up The Relevant Online World By: James A. Warholic In a relevant article published online at the Canadian Technology Human Resource Board, Bureau canadien des ressources humaines in technologie, Do Online Business Ethics Exist? By: Niall Roche, the author hits the internet nail on-the-head. Much of the information currently found online is nothing more then chewed up, spit out, copyright infringed, and general lack of business ethics; where websites even make a mockery of the legal system by cheating and selling copyright protected works to other individuals for use in student term papers and other works that are falsely being passed off as original content. The following excerpt is from the article @ CTHRB.CA : In the world of online busines [business] something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rul

In today's online cynical email times, sometimes the marketing, advertising, and Email messages portrayed seem, too good to be true. Evaluating the website messages to new prospects on the Internet requires continually asking the branding questions: What does this do to my brand? Does it add a plus, minus, or a brand neutral to the overall internet marketing message? Most B2B and B2C companies need to attract new customers in order to profit for the long haul. Capturing leads certainly is an important part of the process. Many times this requires building a trust relationship before someone will commit to providing an email address especially in the B2C world where most consumer email boxes are being filled with junk, unsolicited email spam, and fraud scams on a daily basis. Internet Marketing and Advertising Messages Too Good To Be True Internet Marketing Online Advertising Email Internet marketing Contact "Be number one on Google." "We guarantee placing your we

XYZ eBusiness promises you can earn ten thousand, twenty thousand dollars or more a month, with marketing this new product. Get in early on this eBusiness ground floor oportunity. Looking for executive leaders that can train and lead people by example. Get in early to really make the big money. What do all of these statements have globally in common? Answer: MLM or Multi Level Marketing Multi level marketing seems to have a core group of individuals that jump from one marketing and advertising organization to another in an attempt to get in on the "ground floor" opportunities. This ground floor swell is a build-up on the emotions. The MLM Scenario Someone comes up with a new idea, product, or service and by creating an emotional excitement in the people that the marketers talk with, usually in a group setting, they get people to buy in to the product, sometimes in a literal fashion. There have been many multi level marketing companies over the years. Some of these companies h

Online Advertising Scams "Search Engine Data Merging" Downloading free Web software to do keyword searches in your Web browser address bar can get you more Online advertising than what you asked for. Unethical Marketing And Advertising Spyware and adware companies are promoting themselves as: "get to the top of Google, Yahoo, and MSN search guaranteed for your keywords." Believe it or not, they do get websites to the top of the Internet search engines of whoever has this special tracking software installed on their computers. How do they do it? Software Step One: Laying the Web Trap When someone, including children, have downloaded this online free tracking software onto their computer and do any type of search in the browser address bar, side bar, or even in the browser itself the program takes over and in a millisecond before the actual results are displayed, the information is data merged and manipulated with other pay-for-keywords data feeds. Then,

In some aspects AOL was destined to have the pay for content, all in one place business model, go down ⇓ the eBusiness Route 86 It! Internet highway. When AOL first got started and the Internet was a relatively small net highway, having information content all in one place was a great boom for their bottom line. They were able to charge a premium to their subscriber base for the content and online services that they provided. But, as the Net grew and information expanded, there was no way to contain the surfer from riding new and free waves of information. AOL continues to loose subscribers at a heated pace. In an effort to stem the loss of revenue from loosing subscribers they have recently taken a more open approach to their own website, by opening it up to the Web public at-large, while filling it with ads to pay the way. This new business approach is very similar to the likes of Yahoo and MSN. Both of these websites are portals and content providers, along with offering a slew of

Most websites use cookies today. Consumers are becoming cookie aware. People are tired of all the viruses and for their privacy concerns are turning off the automatic cookie controls and deciding to accept or reject cookies on an individual basis. "I AM TIRED OF IT, AND I AM NOT GOING TO TAKE IT ANYMORE!" Does this sound like you? Block Or Allow Individual Cookies Well, it might be a little bit of a hassle but over the last year or so I have implemented a policy of not automatically accepting cookies. Some sites I trust while a whole bunch of sites are questionable in my mind, and brings into question what they are doing with their cookie that is set on my computer. The web sites that are particularly questionable are the ones that have a whole bunch of pop-up ads and strange JavaScript windows that open by themselves. Note: The new more secure browsers make it much easier to accept or reject cookies and cookie deletion maintenance. There needs to be a balance between the nee

How strong is free WORD-OF-MOUTH marketing? by: James A. Warholic Viral marketing is one of those online terms that can have a number of meanings depending on who you talk to. I think it should be renamed to be virile marketing. com (my work definition: of or relating to Website com. strength) In business, one of the keys to success is developing new leads and turning those leads into paying customers. Lead generation can sometimes be found right at your finger-tips with an existing customer base. Sometimes a product or service is so good or just fills a gap that most people did not know was there. When this occurs people naturally start talking. Funny advertising story: "Hey, did you see that new car that gets 75 miles per gallon, and goes from 0 to 60 in 7 seconds?" "No, what is it and how much does it cost?" "I heard it was only $25,000 and it is the new Gcar" "Wow, is that all? Why did they name it the Gcar?" "Because, when you ride in

Statement: "I am not getting very many e-mails from my online advertising. Oh, By-the-way, a new customer called me on the phone." Question: "How did he find you?" Answer: "Saw my online Ad." Measuring conversions can be very tricky indeed. In the online advertising world a conversion can cover any number of occurrences that are viewed by the Internet advertiser as a positive step in the life of a "click." For example: When a person clicks on the online ad and is delivered to a specific landing page, what happens next could be considered a Good conversion. Tracking a visit through to a contact page, sign-up for a newsletter, register for information, a purchase, and yes even a phone call because of an ad can all be viewed as good Ad conversions. Many times conversions go on un-noticed with an advertising campaign because it may involve the phone call with never any mention of how they found you. If a general phone number is on the w

by: James A. Warholic Search Engine Optimization What the heck is "Search Engine Optimization?" Internet marketing technical jargon, terms, and phrases can be very misleading. I once made the mistake of referring to my wife as a "school teacher." She promptly corrected me and said, "I am a teacher, not a school teacher! I don't teach schools, I teach children math!" That same logic applies to seo "search engine optimization." No single individual on a website optimizes the search engines. Only the search engine companies themselves adjust or change their algorithms to improve the results. When people use the term SEO they typically mean they optimize the page or the website for improving the ranking in the natural search results for the targeted keywords. Over the years, this has evolved into companies promising prospects that they can get a website to the number one position in the results. This is a bunch of " bird seed .

Internet marketing and online advertising have one thing in common. You must think like your customer. It would be great if we could sit behind each and every customer while they are searching on the Internet. Or, know what they are thinking while reading online advertising . There have been Internet marketing studies that say you need to catch the attention of a person in the first few seconds when they visit a website. Well, that may be true, but the first thing that you must always ask yourself is, "Who is the target AUDIENCE?" A while back, I had a conversation with a customer in which I was inquiring about some specific details of a product he was fabricating for the antenna industry. With my Ham radio background, KD6RPD I was looking for some specific technical details to include in his website that would be important to an engineer that might be searching online. It was at this time that he had come to the realization that he really did not know as much informat

So you want to market and advertise to the world? Understanding the cultures of the different targeted countries is important when marketing and advertising globally. Remember all those cultural classes that seemed so boring in high school and college? Well, those classes are more important today then what anyone would have thought of at the time. Even when marketing and advertising with-in a country it is important to take in consideration the targeted audience. Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions for B2B and B2C Websites. Take a look at colors for example. In some cultures an advertisement in a certain color can have a positive affect while in another country it will be a turn off. In fact, colors can have various mood settings in the different cultures. For instance, the color blue may be viewed as masculine or "the color of cool" in the US while having the meaning of: virtue, faith, and truth in Egypt, villainy in

In web work the 80/20 rule takes on a more significant role. I made a decision a year or so ago that it was not worth supporting the time and effort required to make websites compatible to all the old legacy browsers. I made another discovery for an old legacy browser of IE5/Mac platform that has significant issues when it comes to displaying content using various style sheets and java script for menus. After doing some investigation I decided that this was another one of those issues that I was not willing to address to bring backwards compatibility. It would require too much time and with less than one percent of the visitors using this browser it seems to me that it does not make sense to spend the excessive amount of time required. If you are trying to view our blogs and website with IE5/Mac browser and things are not displayed properly try using Safari or Mozilla for Mac. I have been using both of those programs on a regular basis and have been very pleased with the performanc

There is a time of the year that I would rather not think about. That has to do with the date April 15'th. When it comes to this date I am a procrastinator. In fact, whenever I hear a commercial for any service related to this I turn the channel. There is something about having to pay for a service that in all logical sense should be free. After all, everyone has to file a "tax return", why should we be charged for something we have to do? I was over at the local Costco yesterday, when I noticed a buyer standing in line with the latest software for filing. I mentioned to her that she sure was waiting to the last minute to get the TurboTax software. She said, "At least it is not Friday night!" I said, "I know the feeling." Then today, I saw an email alert about Tax Scams on the Internet. Technology has created a world in which it can be used for "GOOD or BAD" I decided to do some investigation at the irs.gov website. By the way, there are IR

There are moments in time where certain things really stand out. One of those is the artistic beauty in the written language. Sure, there is a inner beauty to a well written work. One can really appreciate the thought process that the author places into their work. But there is another beauty that gets overlooked. To really appreciate it one needs to see it. I am not an expert in other languages. I understand a small amount of Spanish, and I do mean poco. The one language that jumped out at me today was Japanese. There is a beauty to the swirls and curves of the written word. It is as though the words actually paint a picture on the page. Somehow it is as though the picture is telling another story all its own. Take a look at the following links in the various language translations and see for yourself if the picture speaks to you. Spanish | German | French | Italian | Portuguese | Japanese | Korean | Chinese | English Cop

I am sure by now most everyone has signed up for various information on the Internet. Some of you may have even read the online privacy policies for your favorite online publications. What I am going to tell you, some may find hard to believe, but a number of policies are anything but private. Here is a quote from a website privacy policy, "In some instances, we operate shared web sites with businesses affiliated with us. Our privacy policy will apply to these web sites, and our affiliates" This particular site stated in the sentence before that they would not share the information submitted on their site to any outside parties. The actual quote, "We do not share personal identifying information with any third party without your permission." If you stop reading there or go on, the entire paragraph makes logic sense, until... You do some research. I was curious about how many shared web sites this particular business had so I did a search for the company itself, but

We Tell it Like it is, and do it With Style! Ethics are Key to Your Success. ProfessionalWebServices.blogspot.com pwebs.net

Above All ... We Tell It Like It Is, and Do It With Style!™ Above All, Tell It Like It Is, And Do It With Style!™ Above All - Tell It Like It Is And Do It With Style!™ Above All, Tell It Like It Is.™ Above All - Tell It Like It Is.™ Tell It Like It Is, And Do It With Style!™ Tell It Like It Is - And Do It With Style!™ Above All, We Tell It Like It Is, And Do It With Style!™ Above All - We Tell It Like It Is, And Do It With Style!™ We Tell It Like It Is, And Do It With Style!™ We Tell It Like It Is - And Do It With Style!™ Maybe It's Time For A Change - Imagine The Possibilities...™ Maybe It's Time For A Change? - Imagine The Possibilities...™ - All slogans are used in conjunction with Professional Web Services, Inc., website and associated blogs. Copyright, Professional Web Services, Inc.

Here are Business Marketing and Advertising Ethics B2B + ethics values to live by on the Net. Honesty : (The best policy) When dealing with customers and clients, not following this policy comes back to bite people time and time again. Integrity : Don’t be swayed by shortsightedness. If you see a potential for a quick buck, ask yourself if this really is the proper way to go about doing something. Businesses have been guilty of shortsightedness themselves. They have extracted the quick buck at the expensive of their integrity and consumers' wallets. Trustworthy : Remember, when working with a client he or she is putting their trust in you. Hold onto that trust dearly and don't do anything that would harm it. They are trusting you to help them out on the Net. Internet Ethics in Marketing and Advertising Copyright 2004 - 2007 Professional Web Services, Inc. Resources trustworthiness integrity honesty

How the ethics of search engines affect Internet marketing. Copyright or site privacy policy information. Various search engines are cropping up all over the Internet. Quite a large number of these are referred to as meta search engine robots. In effect these companies do not actually search the web and catalog individual websites but search engine robots scarf the information from other search engines and then group and display that information together as if it is their own result. These same companies make money off the advertising that is displayed on their websites. I find this extremely interesting from a legal as well as ethical standpoint. One of the main items that really is at the heart of the matter is the copying of information that is copyright protect from most websites. Even the search engines themselves have copyright protections in place from their own websites. There are regulations to follow for individual websites for copyright protection but these same r

Marketing on the Internet is becoming increasingly more technical and complex as time goes on. Internet Marketing Results Everyone wants the same thing, or should I say that everyone wants a top position in the search engine results pages (SERP) for their key words without doing any work. The number of pages cataloged in the search engines has doubled in the past year. Now that might seem like a great thing for the searcher, but it might not be such a positive for companies that are trying to be found in the market place. How can a company overcome the web barrier? How can you get your company website found on Google , Yahoo! , MSN , or the hundreds of other searches popping up? Marketing On The Internet Provide a niche. If you have a product or service that is unique then highlight your area of expertise . If you are in a very competitive market place, consider what it is that sets your company apart from the competition and really stress those marketing points. Do not be