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Showing posts from July, 2005

Advertising Scam "Search Engine Data Merging"

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Online Advertising Scams "Search Engine Data Merging" Downloading free Web software to do keyword searches in your Web browser address bar can get you more Online advertising than what you asked for. Unethical Marketing And Advertising Spyware and adware companies are promoting themselves as: "get to the top of Google, Yahoo, and MSN search guaranteed for your keywords." Believe it or not, they do get websites to the top of the Internet search engines of whoever has this special tracking software installed on their computers. How do they do it? Software Step One: Laying the Web Trap When someone, including children, have downloaded this online free tracking software onto their computer and do any type of search in the browser address bar, side bar, or even in the browser itself the program takes over and in a millisecond before the actual results are displayed, the information is data merged and manipulated with other pay-for-keywords data feeds. Then,

B2C Web Content for Pay - No Net Way

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In some aspects AOL was destined to have the pay for content, all in one place business model, go down ⇓ the eBusiness Route 86 It! Internet highway. When AOL first got started and the Internet was a relatively small net highway, having information content all in one place was a great boom for their bottom line. They were able to charge a premium to their subscriber base for the content and online services that they provided. But, as the Net grew and information expanded, there was no way to contain the surfer from riding new and free waves of information. AOL continues to loose subscribers at a heated pace. In an effort to stem the loss of revenue from loosing subscribers they have recently taken a more open approach to their own website, by opening it up to the Web public at-large, while filling it with ads to pay the way. This new business approach is very similar to the likes of Yahoo and MSN. Both of these websites are portals and content providers, along with offering a slew of

Online Tracking online privacy

Most websites use cookies today. Consumers are becoming cookie aware. People are tired of all the viruses and for their privacy concerns are turning off the automatic cookie controls and deciding to accept or reject cookies on an individual basis. "I AM TIRED OF IT, AND I AM NOT GOING TO TAKE IT ANYMORE!" Does this sound like you? Block Or Allow Individual Cookies Well, it might be a little bit of a hassle but over the last year or so I have implemented a policy of not automatically accepting cookies. Some sites I trust while a whole bunch of sites are questionable in my mind, and brings into question what they are doing with their cookie that is set on my computer. The web sites that are particularly questionable are the ones that have a whole bunch of pop-up ads and strange JavaScript windows that open by themselves. Note: The new more secure browsers make it much easier to accept or reject cookies and cookie deletion maintenance. There needs to be a balance between the nee

Viral Marketing Online

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How strong is free WORD-OF-MOUTH marketing? by: James A. Warholic Viral marketing is one of those online terms that can have a number of meanings depending on who you talk to. I think it should be renamed to be virile marketing. com (my work definition: of or relating to Website com. strength) In business, one of the keys to success is developing new leads and turning those leads into paying customers. Lead generation can sometimes be found right at your finger-tips with an existing customer base. Sometimes a product or service is so good or just fills a gap that most people did not know was there. When this occurs people naturally start talking. Funny advertising story: "Hey, did you see that new car that gets 75 miles per gallon, and goes from 0 to 60 in 7 seconds?" "No, what is it and how much does it cost?" "I heard it was only $25,000 and it is the new Gcar" "Wow, is that all? Why did they name it the Gcar?" "Because, when you ride in