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Showing posts with the label Advertising

Affiliates of XLPharmacy Beware!

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Subject: Canadian Pharmacies, Discount Pharmacies, Online Drug Stores, Canadian Discount Pharmacy Message from ML, one of our readers about online prescription drug companies: Website - Affiliate of XL Pharmacy. What would be the cost of getting to page 1 or 2 of the major search engines using 24-30 keywords? How long would it take? Reply: We need some other information before we can give a quote. We need the list of keywords you would like to target. And, the website you mentioned that you own does not seem to be functioning right now. So, we can't tell what you already have on the website because I get an error when I go to it. How many pages from the website do you currently have with information? Who is your target audience? Also, when I look at it with Google Search of the index of web pages, it looks like all the pages you have and XLPharmacy web pages are the same. From ML: You are so kind to get back to me. Long story short, I spent a lot of money on a campaig...

To Live By On The Net

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Here are Business Marketing and Advertising Ethics B2B + ethics values to live by on the Net. Honesty : (The best policy) When dealing with customers and clients, not following this policy comes back to bite people time and time again. Integrity : Don’t be swayed by shortsightedness. If you see a potential for a quick buck, ask yourself if this really is the proper way to go about doing something. Businesses have been guilty of shortsightedness themselves. They have extracted the quick buck at the expensive of their integrity and consumers' wallets. Trustworthy : Remember, when working with a client he or she is putting their trust in you. Hold onto that trust dearly and don't do anything that would harm it. They are trusting you to help them out on the Net. Internet Ethics in Marketing and Advertising Copyright 2004 - 2007 Professional Web Services, Inc. Resources trustworthiness integrity honesty

Saying NO to Flashy Internet Ads on Websites!

I spend a lot of time on the Internet, researching information on different topics, including online advertising. One of the things that is really distracting is the flashy advertising that can be seen on a large number of websites. There are some sites that I will not visit, simply because their advertising is so flashy it just gets in the way of having a good user experience. I believe most of these companies think you have to catch peoples attention with big graphic images in order for a customer conversion to take place. I have spoken with several engineers, in various industries, who have expressed the same thoughts related to extreme online banner advertising. If I do see an article that I wish to read, with an iterating banner of flash ad, I squeeze the ad off the page if I can, by making the browser window smaller. I have even use the no ad display addon options for various web browsers in order to prevent any of these ads from being displayed. All the companies that overuse ba...

B2B B2C Defined

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B2B Defined Business to Business (Selling to other businesses) Any business that sells mainly to other businesses is considered business-to-business or B2B for short. Other countries sometimes use B to B for short. B2C Defined Business to Consumer (Selling to consumers) Any business that sells directly to consumers, for the most part is considered business-to-consumer, B2C, or B to C for short. Companies can be both B2B and B2C at the same time. Target markets for each of these areas are handled differently. B2B generally takes more on the front end to make a sale, although places like office supply outlets create B2B accounts for their business customers, and businesses will generally keep coming back to a self serve eCommerce website to place additional orders without ever talking with a salesman. No matter which company you are classified under, or the differences between B2B or B2C for closing a sale, the emphasis for marketing and advertising online is to get your message in fron...