The Life And Times On The Internet

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Marketing on the Internet

Marketing on the Internet is becoming increasingly more technical and complex as time goes on.

Internet MarketingEveryone wants the same thing, or should I say that everyone wants a top position in the search engine results pages (SERP) for their key words without doing any work. The number of pages cataloged in the search engines has doubled in the past year. Now that might seem like a great thing for the searcher, but it might not be such a positive for companies that are trying to be found in the market place.

How can a company overcome the web barrier? How can you get your company website found on Google, Yahoo!, MSN, or the hundreds of other searches popping up?

Marketing On The Internet

    • Provide a niche. If you have a product or service that is unique then highlight your area of expertise.
    • If you are in a very competitive market place, consider what it is that sets your company apart from the competition and really stress those marketing points.
    • Do not be afraid to try new marketing ideas on your website. This is a situation where you need to understand your target audience. If your target audience is a group of engineers then provide the information that is appropriate for this target group. Likewise if you are marketing to the consumer audience, then provide the "right stuff" for this group.
    • Information is very important today. Most companies are trying to set up their sign on the Internet and say, "here I am, we are open for business, now come and visit our web site." This may have worked in the past but it is having less impact in the search results today. The reason for this is a direct reflection of the total number of pages cataloged today. To overcome this barrier a company needs to provide something back to the Internet. For example: A company that is selling to consumers and does not have brand recognition needs to provide something back in the form of useful, helpful, entertaining, educational, news, or some other information that provides substance, in order to provide info for the search engines to catalog and the reader to absorb.
    • Consider your marketing location. I believe that local search will become more of a factor as time goes on. Try to establish some local quality links that will be beneficial to your on-line marketing score. Links to your website from other websites are one of the keys to obtaining a better standing in the SERP’s. One of the key factors in obtaining quality links is the information on a website. If quality-information is provided then natural links will occur. I must warn you at this point that quality links are the most important thing for longevity. Do not go out and buy unrelated links or go to link farms. In fact the wrong type of links will not help at all, and may be a hindrance. See information for webmasters.
    If you are interested in finding out more information about Internet marketing or current marketing ethical ebusiness issues then explore our website at Stay informed with our Internet marketing blog.

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