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Showing posts with the label Search Engines

Number 1 on Google Search Guaranteed

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Sounds Too Good To Be True The emails arrive by the hundreds. The promises of guaranteed number one on Google, Yahoo, and MSN search or your money back. If we were to believe these con artists, everyone would be number one for their keywords in the search engine results pages. Let's face it, the numbers don't lie. Not everyone can be number one on Google. Many of these shysters and search engine con artists will promise you the world to get your business. Many will even promise to submit your website weekly to the search engines. This is a bunch of search engine bull. First off, submission to the search engines can be done free of charge by anyone. Google, Yahoo, and MSN all have free website submissions. Google and MSN have a very easy method to add a website to be crawled. However, Yahoo does require registration of a free Yahoo Id for free website submission. Most times a website that has been around for a number of months or years has already been acquired by the search ...

Search Engine Optimization Question

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How do I get key word searches when using Yahoo or Google to pull up our site? I thought by using Title and Descriptions with key words that would work. What am I missing? Bay Area Huskers Search Engine Optimization And Internet Marketing Answer You got me Internet marketing laughing... Sorry, The simple site that you have without prompting it will not automatically just place you in the results. Take a look at the numbers for example if you do a search for Bay Area Huskers on Google, http://www.google.com/search?q=Bay%20Area%20Huskers there are about 63,000 pages that have those three keywords. You may show up if you submit to the search engines. You are not actually in the results for Google yet. I only looked at Google. See this search: http://www.google.com/search?q=site%3Abayareahuskers.org If they had more information it would be displayed there. Are you ready to submit? Do you have everything set for the most part how you want it? If you do then you can submit for free on each o...

B2C Web Content for Pay - No Net Way

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In some aspects AOL was destined to have the pay for content, all in one place business model, go down ⇓ the eBusiness Route 86 It! Internet highway. When AOL first got started and the Internet was a relatively small net highway, having information content all in one place was a great boom for their bottom line. They were able to charge a premium to their subscriber base for the content and online services that they provided. But, as the Net grew and information expanded, there was no way to contain the surfer from riding new and free waves of information. AOL continues to loose subscribers at a heated pace. In an effort to stem the loss of revenue from loosing subscribers they have recently taken a more open approach to their own website, by opening it up to the Web public at-large, while filling it with ads to pay the way. This new business approach is very similar to the likes of Yahoo and MSN. Both of these websites are portals and content providers, along with offering a sle...

Thinking Like a Customer

Internet marketing and online advertising have one thing in common. You must think like your customer. It would be great if we could sit behind each and every customer while they are searching on the Internet. Or, know what they are thinking while reading online advertising . There have been Internet marketing studies that say you need to catch the attention of a person in the first few seconds when they visit a website. Well, that may be true, but the first thing that you must always ask yourself is, "Who is the target AUDIENCE?" A while back, I had a conversation with a customer in which I was inquiring about some specific details of a product he was fabricating for the antenna industry. With my Ham radio background, KD6RPD I was looking for some specific technical details to include in his website that would be important to an engineer that might be searching online. It was at this time that he had come to the realization that he really did not know as much informat...

Global Marketing

So you want to market and advertise to the world? Understanding the cultures of the different targeted countries is important when marketing and advertising globally. Remember all those cultural classes that seemed so boring in high school and college? Well, those classes are more important today then what anyone would have thought of at the time. Even when marketing and advertising with-in a country it is important to take in consideration the targeted audience. Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions for B2B and B2C Websites. Take a look at colors for example. In some cultures an advertisement in a certain color can have a positive affect while in another country it will be a turn off. In fact, colors can have various mood settings in the different cultures. For instance, the color blue may be viewed as masculine or "the color of cool" in the US while having the meaning of: virtue, faith, and truth in Egypt, villainy in...

Search Engine Ethics Effect on Internet Marketing

How the ethics of search engines affect Internet marketing. Copyright or site privacy policy information. Various search engines are cropping up all over the Internet. Quite a large number of these are referred to as meta search engine robots. In effect these companies do not actually search the web and catalog individual websites but search engine robots scarf the information from other search engines and then group and display that information together as if it is their own result. These same companies make money off the advertising that is displayed on their websites. I find this extremely interesting from a legal as well as ethical standpoint. One of the main items that really is at the heart of the matter is the copying of information that is copyright protect from most websites. Even the search engines themselves have copyright protections in place from their own websites. There are regulations to follow for individual websites for copyright protection but these same r...

Fun Search Lesson 101

Search Lesson: Wild wild week. A customer and president of his company was having difficulty searching for specific information on the Internet. I then realized that the customer was not aware of how to use some of the more advanced features in search. I then took him to Google™ Advanced Search and showed him a few of the features. Specifically, he was looking for information related to his B2B business and the connections with the military. He was trying to do some marketing research on some of the military sites but was having a difficult time wading through the general search results. I showed him how to do a specific search with site:.mil . What this does is searches on all the .mil sites for whatever keyword you place in front of site:.mil . This also works for all of the various URLs i.e. site:.org , site:.edu , site:.gov . One of the other key points that I demonstrated to him was how he could do some sales and marketing research of his largest customers to discover some of...

Whose Page Is It? Search Results

Whose page is it? The following was an exercise in online discovery and looking at the search results in various search engines. Then comparing those search results against the actual pages displayed in the result and asking a simple question as a thesis. If the majority of the search results, within any one search result, display web page results from a select group of websites or websites owned by someone else, then whose page is really being displayed? Compare the search results below, and notice the patterns. All links should open in a new window, but the same new window. Note: Over time I suspect the search result patterns will drastically change. We will have to analyze it every so often and see what changes occur over time. Privacy Policy Follow Link To Important ¹ e-business ethics Video legal issues with B2B websites legal issues with B2B websites b2b and b2c site ethics b2b and b2c site ethics WHOSE PAGE IS THIS? Can You tell the difference? # 1 Important e-business leg...