The Life And Times On The Internet

Above All- We Tell It Like It Is, And Do It With Style!


Internet Marketing Conversions in Online Advertising

Statement: "I am not getting very many e-mails from my online advertising. Oh, By-the-way, a new customer called me on the phone."

Question: "How did he find you?"

Answer: "Saw my online Ad."

Measuring conversions can be very tricky indeed.

In the online advertising world a conversion can cover any number of occurrences that are viewed by the Internet advertiser as a positive step in the life of a "click."

For example: When a person clicks on the online ad and is delivered to a specific landing page, what happens next could be considered a Good conversion. Tracking a visit through to a contact page, sign-up for a newsletter, register for information, a purchase, and yes even a phone call because of an ad can all be viewed as good Ad conversions.

Many times conversions go on un-noticed with an advertising campaign because it may involve the phone call with never any mention of how they found you. If a general phone number is on the website a large number of calls will come in and if sales does not ask the question of how they found you it can be very difficult to track the leads.

So, how do you track this?

Actually, there are a number of web tools available from the search engine advertising programs developed to track click through from landing pages to other pages on a website. Additionally there are some excellent Web applications for Website tracking, Pages visited, IP addresses, Keywords used in the search engine results, URLs arrival from location, and ISP providers. All of these can give feed back for determining how well an ad campaign is running.

For the phone calls it is important to let everyone know that an advertising campaign is running and to ask the simple question, "How did you find Us?"


by: James A. Warholic

Search Engine Optimization

What the heck is "Search Engine Optimization?"

Internet marketing technical jargon, terms, and phrases can be very misleading.

I once made the mistake of referring to my wife as a "school teacher."

She promptly corrected me and said, "I am a teacher, not a school teacher! I don't teach schools, I teach children math!"

That same logic applies to seo "search engine optimization." No single individual on a website optimizes the search engines. Only the search engine companies themselves adjust or change their algorithms to improve the results.

When people use the term SEO they typically mean they optimize the page or the website for improving the ranking in the natural search results for the targeted keywords. Over the years, this has evolved into companies promising prospects that they can get a website to the number one position in the results. This is a bunch of "bird seed."

First off, look at the numbers. There are over 8 billion pages searched in the leading search company. Every year this number increases. The reality is that only one site can have a number one position for any particular key word or keyphrase on a global basis. This is also true for the other ten or twenty pages that are displayed on the first page of the search engine results pages "SERPs".

Having the number one position is a good goal to have, but to get there requires an extensive amount of time and effort. There are a huge number of variables that affect a website's ranking. But the one constant is content.

Creating and developing the content for any business online is a challenge to say the least.

Our Internet marketing and online advertising team can help in the development of the content in a creative way to help significantly improve your rankings in the SERPs along with developing Internet marketing strategies and online advertising messages that generate quality leads, conversions, and increase sales.

Call or email now! For an SEO and Internet marketing quote to get your business and website discovered online.

Thinking Like a Customer

Internet marketing and online advertising have one thing in common. You must think like your customer.

It would be great if we could sit behind each and every customer while they are searching on the Internet. Or, know what they are thinking while reading online advertising.

There have been Internet marketing studies that say you need to catch the attention of a person in the first few seconds when they visit a website. Well, that may be true, but the first thing that you must always ask yourself is, "Who is the target AUDIENCE?"

A while back, I had a conversation with a customer in which I was inquiring about some specific details of a product he was fabricating for the antenna industry. With my Ham radio background, KD6RPD I was looking for some specific technical details to include in his website that would be important to an engineer that might be searching online. It was at this time that he had come to the realization that he really did not know as much information about the end product and what verbiage was used by his longtime customer. So, he did the same thing I was doing to him. He interviewed his customer.

Out of that interview came a whole slew of keywords that had a ton of meaning to an engineer reading the information. I then took this information and did more research online to have a better understanding of the verbiage myself. This research is very important when it comes to writing copy for any website. Once I had this understanding it became easier to edit the copy or even create additional copy for the website.

So, in this particular case the majority of this clients' customers are engineers that would be interested in more of the technical aspects of an antenna product. His website would not be one for the general consumer and if visited by the consumer would be clicked away in one or two seconds. On the other hand, if this website is visited by someone looking specifically for that product they would read more and click other related links.

For any Internet marketing group to truly be effective in promoting your company requires a commitment of time from both parties involved. Sometimes it may take a gentle nudge from the marketing firm to help the customer onto the right path. Typically, the owner of the company knows more about the business than anyone on the outside. No matter how good an outside copywriter is, it still requires having a knowledge of the business at hand. This is especially true for the Internet.

If you need help with your Internet marketing, online advertising, or website copywriting, visit us at Professional Web Services, Inc. Take the time today and reap the rewards tomorrow.

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