Above All Tell it Like it Is!

Unethical Hiring Practices That Involve Bait And Switch Tactics Can Hurt Company Brands On The Web The Internet as a marketing media outlet for both B2B and B2C has been a great reward to the consumer and other businesses looking to do business with other companies. However, the Internet is also a source for exposing the unethical hiring practices or any type of poor customer service provided by any company or individual on the planet. Companies that make a habit of ticking off people will more than likely get exposed online. Human Resources, people, that have gotten a raw deal from company "XYZ" are likely to get "Mad As Hell, And Not Take It Anymore." Using the Internet as a sounding off outlet, individuals have documented scores of fraud, scams, and other poor and unethical business practices that they themselves have experienced. People have documented all types of activities at various online forums and even written well documented articles online pertaining to...

Right And Wrong Everyone Is Doing Searches Online Corporations are using search engines to check up on individuals before they are hired. The same goes true for individuals, also using the search engines, to check up on corporations before they go to work for them. Corporations have been known to take advantage of new people in deceiving and exploitative ways. Consumers, customers, and other businesses are fighting back online. They are using the Internet to sound off, and are getting lots of attention. Consider carefully the following story. Businesses need to beware of how bad PR can affect their corporate brand online. Taking a cavalier customer service stance or having unethical business practices will get your brand discovered online in ways that will hurt it. Businesses need to take a proactive stance for dealing with the public in an ethical manner. Don't make the mistake for your company of what some companies are doing in unethical hiring practices. Unethical Hiring Practi...

http://www.marketingprofs.com/ea/qst_question.asp?qstID=2776 Excerpt from: Marketingprofs.com by: Community Member "The issue of Honesty, integrity and trustworthiness are time tested values known to man. They are probably more important now than ever, with the power of the internet to share information and do business". Internet Ethics Business Marketing and Advertising Ethics