Above All Tell it Like it Is!

B2C Marketing And Advertising Much has been written about the various aspects of marketing and advertising to the consumer. Here is a story that I first came upon through a Google AdWords Success Story and One On One With Ray Ray Allen, founder of American Meadows , is a company that definitely caters to the B2C, business to consumer market. It is quite facinating to read how Ray has intergrated his AdWords advertising into his marketing and introduction of new products that are sold from their website. He is one individual that has really grasped a hold of the impact an online advertising campaign can have on the bottom line. One of the interesting follow-up items that I see from their wildflower seed website is the integration of using a blog called This Week in Wildflower Gardening to share additional information with the reader since 2003. The blog is customized to reflect the colors of the website in such a way as the website and the blog become very uniquely branded to each oth...

In some aspects AOL was destined to have the pay for content, all in one place business model, go down ⇓ the eBusiness Route 86 It! Internet highway. When AOL first got started and the Internet was a relatively small net highway, having information content all in one place was a great boom for their bottom line. They were able to charge a premium to their subscriber base for the content and online services that they provided. But, as the Net grew and information expanded, there was no way to contain the surfer from riding new and free waves of information. AOL continues to loose subscribers at a heated pace. In an effort to stem the loss of revenue from loosing subscribers they have recently taken a more open approach to their own website, by opening it up to the Web public at-large, while filling it with ads to pay the way. This new business approach is very similar to the likes of Yahoo and MSN. Both of these websites are portals and content providers, along with offering a sle...

There are moments in time where certain things really stand out. One of those is the artistic beauty in the written language. Sure, there is a inner beauty to a well written work. One can really appreciate the thought process that the author places into their work. But there is another beauty that gets overlooked. To really appreciate it one needs to see it. I am not an expert in other languages. I understand a small amount of Spanish, and I do mean poco. The one language that jumped out at me today was Japanese. There is a beauty to the swirls and curves of the written word. It is as though the words actually paint a picture on the page. Somehow it is as though the picture is telling another story all its own. Take a look at the following links in the various language translations and see for yourself if the picture speaks to you. Spanish | German | French | Italian | Portuguese | Japanese | Korean | Chinese | English Cop...

I read an excellent article this morning at: http://www.seo-news.com/ The title of the article was "Avoid Search Engine Blacklisting" The author went over a number of key points about what individuals should do in order to not become blacklisted. The question I have for everyone, is should this also apply to other search engines themselves? Take a close look at the results. Note update 10/31/05: Results have changed significantly since writing this posting. Maybe some good is coming out of this reporting. Example searches: B2B from legal, ethical and regulatory perspective b2b and b2c ethics Are there two sets of rules? One set for individuals and another for other search companies? Should the same rules apply to all? Things can get frustrating for those of us that are trying to do it right, when we see things like this. I am not saying that we never make mistakes in the way we fine tune our pages for the search engines but how do you go up against something like this? Note: ...

B2B Defined Business to Business (Selling to other businesses) Any business that sells mainly to other businesses is considered business-to-business or B2B for short. Other countries sometimes use B to B for short. B2C Defined Business to Consumer (Selling to consumers) Any business that sells directly to consumers, for the most part is considered business-to-consumer, B2C, or B to C for short. Companies can be both B2B and B2C at the same time. Target markets for each of these areas are handled differently. B2B generally takes more on the front end to make a sale, although places like office supply outlets create B2B accounts for their business customers, and businesses will generally keep coming back to a self serve eCommerce website to place additional orders without ever talking with a salesman. No matter which company you are classified under, or the differences between B2B or B2C for closing a sale, the emphasis for marketing and advertising online is to get your message in fron...