B2B Defined Business to Business (Selling to other businesses)
Any business that sells mainly to other businesses is considered business-to-business or B2B for short. Other countries sometimes use B to B for short.
B2C Defined Business to Consumer (Selling to consumers)
Any business that sells directly to consumers, for the most part is considered business-to-consumer, B2C, or B to C for short.
Companies can be both B2B and B2C at the same time. Target markets for each of these areas are handled differently. B2B generally takes more on the front end to make a sale, although places like office supply outlets create B2B accounts for their business customers, and businesses will generally keep coming back to a self serve eCommerce website to place additional orders without ever talking with a salesman.
No matter which company you are classified under, or the differences between B2B or B2C for closing a sale, the emphasis for marketing and advertising online is to get your message in front of the buyer or consumer. That generally means using the search engines to the best capabilities in both an Internet marketing emphasis and an online keyword advertising targeted campaign to maximize the power of the Internet.
Contact Professional Web Services today for an overview of how to market and advertise your business online.
B2B and B2C Internet Ethics Defined ► ► What are the e Business Ethical ecommerce, Legal and Regulatory Issues differences on a B2C site compared to a B2B site Internet ethics e-business legal and consumers issues