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Whose Page Is It? Search Results

Whose page is it?

The following was an exercise in online discovery and looking at the search results in various search engines. Then comparing those search results against the actual pages displayed in the result and asking a simple question as a thesis.

If the majority of the search results, within any one search result, display web page results from a select group of websites or websites owned by someone else, then whose page is really being displayed?

Compare the search results below, and notice the patterns. All links should open in a new window, but the same new window.

Note: Over time I suspect the search result patterns will drastically change. We will have to analyze it every so often and see what changes occur over time.

Privacy Policy

Follow Link To Important ¹ e-business ethics Video
legal issues with B2B websites legal issues with B2B websites
b2b and b2c site ethics b2b and b2c site ethics

Can You tell the difference?

# 1 Important e-business legal issues online copyright lawsuits

Or #2 e business false advertising

ethical issues in marketing

Importance of ethics B2B and B2C web site ethics ethical Internet standards

marketing B2B and B2C marketing B2B and B2C

B2B ethics Vs. B2C ethics B2B ethics Vs. B2C ethics

search q=B2B+ethics+Vs.+B2C+ethics

Now to make it a little more confusing...
How about Search Results of search results with-in search results?

  1. ethical, legal, and regulatory issues on a B2B website
  2. ethical, legal, and regulatory issues on a B2B website
  1. B2C Marketing Strategies
  2. B2C Marketing Strategies

Interesting Twist...

If you get to this point and opened all the links and still asking yourself, - - What is he talking about? - -, then you really have not paid attention to the results. Look at it again from the top down if you still do not understand.

Reflection on another point

***Note: All of us involved in website work probably have made mistakes... Heck probably by placing all these URLs in this blog is a mistake... I don't know... We do need some specific guidelines as to how much is too much. In the process of trying to show a pattern of something, I probably made another pattern... I will point out that I chose to place the references first in this blog. Most sites are not placing any references at all and thus are in a number of instances guilty of plagiarism or copyright infringement, not to mention crossing over boundaries in other legal, regulatory, and ethical areas for publishing, marketing, advertising, sales, and general business practices.

I believe there needs to be very specific detailed guidelines for Internet marketing guidance regarding links. To say someone has too many contextual website links is talking in generalities and does not provide a framework for improving the Internet structure.

The Internet is supposed to be about links. If the website links are related to the subject information or provide additional information for the reader then that is good. This also provides a means of giving credit to your references.

Consider also: A large number of search engines are doing exactly what some in the SEO community are saying about contextual links. This is being done by various search engines in the form of saved results being fed back into another search company. Each and every one of the saved results is a contextual link and thus is doing exactly what some are claiming being done by individuals. In that case the whole page is made up of nothing but links. An interesting side bar note: One Search company even places old pages from others that have been long gone into their results. Sometimes it is the old sometimes the new. My impression is they are using it only for getting a higher ranking in the competitor's engine.

In addition, with the saved results, it results in a large number of copyright, legal, ethical, and regulatory issues which in fact cross global geographic bounds. In fact, some unethical companies are using the SERP’s (Search Engine Results Page) and pasting it into their own pages for the sole purpose of improving their rankings. This is like plagiarizing an article. If some companies are doing it, then others feel that it is OK to do. At what point do you stop?

So, the bottom line is, if you have an idea for how much is too much, then share it.

Contact us for your Internet Marketing needs; Professional Web Services, Inc., the ethical technical online marketing professionals.

Additional references:

  2. ethical issues AND advertising
  3. Ethics AND advertising

What do you think?
Tell It Like It Is, and Do It With Style!

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