Above All Tell it Like it Is!

Clogging Up The Relevant Online World By: James A. Warholic In a relevant article published online at the Canadian Technology Human Resource Board, Bureau canadien des ressources humaines in technologie, Do Online Business Ethics Exist? By: Niall Roche, the author hits the internet nail on-the-head. Much of the information currently found online is nothing more then chewed up, spit out, copyright infringed, and general lack of business ethics; where websites even make a mockery of the legal system by cheating and selling copyright protected works to other individuals for use in student term papers and other works that are falsely being passed off as original content. The following excerpt is from the article @ CTHRB.CA : In the world of online busines [business] something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rul...

In today's online cynical email times, sometimes the marketing, advertising, and Email messages portrayed seem, too good to be true. Evaluating the website messages to new prospects on the Internet requires continually asking the branding questions: What does this do to my brand? Does it add a plus, minus, or a brand neutral to the overall internet marketing message? Most B2B and B2C companies need to attract new customers in order to profit for the long haul. Capturing leads certainly is an important part of the process. Many times this requires building a trust relationship before someone will commit to providing an email address especially in the B2C world where most consumer email boxes are being filled with junk, unsolicited email spam, and fraud scams on a daily basis. Internet Marketing and Advertising Messages Too Good To Be True Internet Marketing Online Advertising Email Internet marketing Contact "Be number one on Google." "We guarantee placing your we...

XYZ eBusiness promises you can earn ten thousand, twenty thousand dollars or more a month, with marketing this new product. Get in early on this eBusiness ground floor oportunity. Looking for executive leaders that can train and lead people by example. Get in early to really make the big money. What do all of these statements have globally in common? Answer: MLM or Multi Level Marketing Multi level marketing seems to have a core group of individuals that jump from one marketing and advertising organization to another in an attempt to get in on the "ground floor" opportunities. This ground floor swell is a build-up on the emotions. The MLM Scenario Someone comes up with a new idea, product, or service and by creating an emotional excitement in the people that the marketers talk with, usually in a group setting, they get people to buy in to the product, sometimes in a literal fashion. There have been many multi level marketing companies over the years. Some of these companies h...

Online Advertising Scams "Search Engine Data Merging" Downloading free Web software to do keyword searches in your Web browser address bar can get you more Online advertising than what you asked for. Unethical Marketing And Advertising Spyware and adware companies are promoting themselves as: "get to the top of Google, Yahoo, and MSN search guaranteed for your keywords." Believe it or not, they do get websites to the top of the Internet search engines of whoever has this special tracking software installed on their computers. How do they do it? Software Step One: Laying the Web Trap When someone, including children, have downloaded this online free tracking software onto their computer and do any type of search in the browser address bar, side bar, or even in the browser itself the program takes over and in a millisecond before the actual results are displayed, the information is data merged and manipulated with other pay-for-keywords data feeds. Then,...

In some aspects AOL was destined to have the pay for content, all in one place business model, go down ⇓ the eBusiness Route 86 It! Internet highway. When AOL first got started and the Internet was a relatively small net highway, having information content all in one place was a great boom for their bottom line. They were able to charge a premium to their subscriber base for the content and online services that they provided. But, as the Net grew and information expanded, there was no way to contain the surfer from riding new and free waves of information. AOL continues to loose subscribers at a heated pace. In an effort to stem the loss of revenue from loosing subscribers they have recently taken a more open approach to their own website, by opening it up to the Web public at-large, while filling it with ads to pay the way. This new business approach is very similar to the likes of Yahoo and MSN. Both of these websites are portals and content providers, along with offering a sle...

Most websites use cookies today. Consumers are becoming cookie aware. People are tired of all the viruses and for their privacy concerns are turning off the automatic cookie controls and deciding to accept or reject cookies on an individual basis. "I AM TIRED OF IT, AND I AM NOT GOING TO TAKE IT ANYMORE!" Does this sound like you? Block Or Allow Individual Cookies Well, it might be a little bit of a hassle but over the last year or so I have implemented a policy of not automatically accepting cookies. Some sites I trust while a whole bunch of sites are questionable in my mind, and brings into question what they are doing with their cookie that is set on my computer. The web sites that are particularly questionable are the ones that have a whole bunch of pop-up ads and strange JavaScript windows that open by themselves. Note: The new more secure browsers make it much easier to accept or reject cookies and cookie deletion maintenance. There needs to be a balance between the nee...

How strong is free WORD-OF-MOUTH marketing? by: James A. Warholic Viral marketing is one of those online terms that can have a number of meanings depending on who you talk to. I think it should be renamed to be virile marketing. com (my work definition: of or relating to Website com. strength) In business, one of the keys to success is developing new leads and turning those leads into paying customers. Lead generation can sometimes be found right at your finger-tips with an existing customer base. Sometimes a product or service is so good or just fills a gap that most people did not know was there. When this occurs people naturally start talking. Funny advertising story: "Hey, did you see that new car that gets 75 miles per gallon, and goes from 0 to 60 in 7 seconds?" "No, what is it and how much does it cost?" "I heard it was only $25,000 and it is the new Gcar" "Wow, is that all? Why did they name it the Gcar?" "Because, when you ride in ...