The Life And Times On The Internet

Above All- We Tell It Like It Is, And Do It With Style!


Copyright With-In a Copyright

Let us ask the Legal minds out there... Does this affect you?

Marketing and Advertising ethics in B2B and B2C

Copyright Law Issues

Ponder the following Internet marketing ethics issues scenarios.

You’ve written articles on e-business ¹ ethical issues of web marketing and advertising subject matters dealing with B2B and B2C. Search engines pickup the story and place it in their database. Another site copies the search results from one of the search engines and places it in their pages, even getting your name into their page (as though you are endorsing it - NOT) Click on example. (Opens in another window)

Now the results display the exact verbiage that is with-in site Internet ethics. Now if that wasn’t interesting enough for copyright issues then analyze another scenario. Another company (a very large company) saves their own search results (which are loaded with your pages) and feeds it back into the search results of another engine. Note: The examples for this come and go.

Ask the following question, "At what point do the stored results from other search engines become a legal or copyright infringement?"

Note: A while back I made the mistake of storing four pages on my server for the letter "Y" search and related cache. I was doing this in order to point something else out about company "Y". When I realized that the "Y" search engine picked up the stored results I removed them immediately from the server. While I made a mistake, it seems as though other large companies are doing it intentionally.

Take a look at the following information: copyright law, "Digital Millennium Copyright Act"

Even if you are not a lawyer or legal expert; feel free to comment or email this article.

I suspect there are additional regulatory points that I have not touched upon.

Tell It Like It Is, And Do It With Style!


¹Introduction to Business Ethics Issues, Dr. O. C. Ferrell, Center for Business Ethics and Social Issues, Colorado State University,

Index of /marketing/ethics/articles

Name Last modified Size Description

[DIR] Parent Directory 27-Jul-2004 05:57 -
[TXT] internetethics.htm 04-Oct-2004 10:16 100k
[TXT] privacy-policy.htm 04-Oct-2004 21:16 11k

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