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Showing posts from September, 2005

Marketing And Online Advertising Messages

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In today's online cynical email times, sometimes the marketing, advertising, and Email messages portrayed seem, too good to be true. Evaluating the website messages to new prospects on the Internet requires continually asking the branding questions: What does this do to my brand? Does it add a plus, minus, or a brand neutral to the overall internet marketing message? Most B2B and B2C companies need to attract new customers in order to profit for the long haul. Capturing leads certainly is an important part of the process. Many times this requires building a trust relationship before someone will commit to providing an email address especially in the B2C world where most consumer email boxes are being filled with junk, unsolicited email spam, and fraud scams on a daily basis. Internet Marketing and Advertising Messages Too Good To Be True Internet Marketing Online Advertising Email Internet marketing Contact "Be number one on Google." "We guarantee placing your we

Multi Level Marketing

XYZ eBusiness promises you can earn ten thousand, twenty thousand dollars or more a month, with marketing this new product. Get in early on this eBusiness ground floor oportunity. Looking for executive leaders that can train and lead people by example. Get in early to really make the big money. What do all of these statements have globally in common? Answer: MLM or Multi Level Marketing Multi level marketing seems to have a core group of individuals that jump from one marketing and advertising organization to another in an attempt to get in on the "ground floor" opportunities. This ground floor swell is a build-up on the emotions. The MLM Scenario Someone comes up with a new idea, product, or service and by creating an emotional excitement in the people that the marketers talk with, usually in a group setting, they get people to buy in to the product, sometimes in a literal fashion. There have been many multi level marketing companies over the years. Some of these companies h