Above All Tell it Like it Is!

Statement: "I am not getting very many e-mails from my online advertising. Oh, By-the-way, a new customer called me on the phone." Question: "How did he find you?" Answer: "Saw my online Ad." Measuring conversions can be very tricky indeed. In the online advertising world a conversion can cover any number of occurrences that are viewed by the Internet advertiser as a positive step in the life of a "click." For example: When a person clicks on the online ad and is delivered to a specific landing page, what happens next could be considered a Good conversion. Tracking a visit through to a contact page, sign-up for a newsletter, register for information, a purchase, and yes even a phone call because of an ad can all be viewed as good Ad conversions. Many times conversions go on un-noticed with an advertising campaign because it may involve the phone call with never any mention of how they found you. If a general phone number is on the w

by: James A. Warholic Search Engine Optimization What the heck is "Search Engine Optimization?" Internet marketing technical jargon, terms, and phrases can be very misleading. I once made the mistake of referring to my wife as a "school teacher." She promptly corrected me and said, "I am a teacher, not a school teacher! I don't teach schools, I teach children math!" That same logic applies to seo "search engine optimization." No single individual on a website optimizes the search engines. Only the search engine companies themselves adjust or change their algorithms to improve the results. When people use the term SEO they typically mean they optimize the page or the website for improving the ranking in the natural search results for the targeted keywords. Over the years, this has evolved into companies promising prospects that they can get a website to the number one position in the results. This is a bunch of " bird seed .

Internet marketing and online advertising have one thing in common. You must think like your customer. It would be great if we could sit behind each and every customer while they are searching on the Internet. Or, know what they are thinking while reading online advertising . There have been Internet marketing studies that say you need to catch the attention of a person in the first few seconds when they visit a website. Well, that may be true, but the first thing that you must always ask yourself is, "Who is the target AUDIENCE?" A while back, I had a conversation with a customer in which I was inquiring about some specific details of a product he was fabricating for the antenna industry. With my Ham radio background, KD6RPD I was looking for some specific technical details to include in his website that would be important to an engineer that might be searching online. It was at this time that he had come to the realization that he really did not know as much informat