B2C Marketing and Advertising

B2C Marketing And Advertising
Much has been written about the various aspects of marketing and advertising to the consumer.

Here is a story that I first came upon through a Google AdWords Success Story and One On One With Ray

Ray Allen, founder of American Meadows, is a company that definitely caters to the B2C, business to consumer market. It is quite facinating to read how Ray has intergrated his AdWords advertising into his marketing and introduction of new products that are sold from their website. He is one individual that has really grasped a hold of the impact an online advertising campaign can have on the bottom line.

One of the interesting follow-up items that I see from their wildflower seed website is the integration of using a blog called This Week in Wildflower Gardening to share additional information with the reader since 2003. The blog is customized to reflect the colors of the website in such a way as the website and the blog become very uniquely branded to each other. The software engine that drives the blog is the blogger.com software. The blog is hosted via the www.americanmeadows.com website.

When it comes to B2C marketing and advertising, the pictures of flowers on the website certainly make a stunning impact. The site is really targeting the consumer market with an excellent balance of the eye candy along with the written words to go along with the subject matter. This site gets an A+ in my books for the overall impact and understanding of who their targeted audience is, along with a great visual and keyword targeted layout on the home page for consumers to follow.


Professional Web Services, Inc. Internet Marketing Services.

Comments

Post a Comment

Popular posts from this blog

.CN Chinese Domain Name Scams From China

Image
US Now Being Shanghai'd too - Australia: Shanghai'd Domain Names United States of America and the World take WARNING! .CN Domain Name Registrars From China Pulling Fast Ones in America. The following letter was submitted by a subscriber. The China Registrar is trying to get the company to register the domain name through www.soofa.org.cn in order to supposedly protect it from someone else that is trying to register it, or has registered the domain name with the .CN Top Level Domain . Note: Company name of individual has been changed in this published version to protect the privacy of the company. Also, the misspellings and poor syntax are left intact, as was received. Adjusted some of the spacings between sentences and words. from: shirly to: company@companysubmitter.com date: Oct 31, 2007 1:02 AM subject: notice protect-- internet brand intellectual property safeguard Dear Manager We are Shenzhen century net technology CO.LTD,which is an organization au
Read more

More On Multilevel Marketing

Image
A reader wrote to me regarding an online multilevel marketing article I wrote and felt I did not do justice to representing MLM properly. Message sent: I read your article on Multi-level Marketing where you state 'We tell it like it is.' You've really missed the mark with this one. There are hundreds of multi-level marketing companies from Avon to Watkins. Companies like Mary Kay, Shaklee, Tupperware, Pampered Chef, Discovery Toys and many, many more all pay on multiple levels. That's what multi-level marketing means. The 'companies' you described in your article are illegal pyramid schemes. True multi-level companies are responsible for millions of dollars in sales every year. Do a real service to your readers. Do some more research and get it right. Start at www.mydswa.org to learn about the real professionals in this industry. Respectfully submitted, "Reader" Response to the message sent: (note: Removed the name of the reader to protec
Read more

Free Internet Information Repackaged And Sold

Image
Can you believe it! By: James A. Warholic Information that is free is trying to be peddled and sold as special reports... It is one thing to charge for an article when a publisher has given permission. It is something else altogether, Plagiarism and Copyright Infringement when someone else tries to sell an article without expressed permission to sell it by the original publisher. Print Publishers Vs Online Publishers Since the mid 90s when the Internet took off in such a huge way the old-line print publishers went looking for ways to cover their declining market share to the Search Engines. Encyclopedias that were once sold to schools and universities for thousands of dollars had all but become obsolete. Colliers, Britannica, Grolier, Compton, and other reference encyclopedias have had to try and reinvent themselves for the Online publishing world. Internet Business Models For Earning Revenue There are several business models for earning revenue from original manuscripts, technical a
Read more