Above All Tell it Like it Is!

Up In Arms With The Paid Writers On Blogs Some bloggers are getting paid for product reviews, but they are not being up front about it. For those unaware, some companies are paying individuals and bloggers to say good things about their products and even about the companies themselves. Here is a good article on The Ethical Boundaries of Online Marketing , by Douglas Gantenbein. For marketers, the Internet has ushered in amazing new ways to talk about products and brands and to put highly targeted marketing messages in front of consumers. It's a new medium, creating new possibilities for marketing. But it's also created an arena in which it's easy to take advantage of the Web's reach and anonymity. That can make it tempting to push ethical boundaries in the name of marketing. "It's kind of like the Wild West," California-based Internet marketing consultant Jim Warholic says. "There are very few rules in the books to stop unethical people from doing any

Right And Wrong Everyone Is Doing Searches Online Corporations are using search engines to check up on individuals before they are hired. The same goes true for individuals, also using the search engines, to check up on corporations before they go to work for them. Corporations have been known to take advantage of new people in deceiving and exploitative ways. Consumers, customers, and other businesses are fighting back online. They are using the Internet to sound off, and are getting lots of attention. Consider carefully the following story. Businesses need to beware of how bad PR can affect their corporate brand online. Taking a cavalier customer service stance or having unethical business practices will get your brand discovered online in ways that will hurt it. Businesses need to take a proactive stance for dealing with the public in an ethical manner. Don't make the mistake for your company of what some companies are doing in unethical hiring practices. Unethical Hiring Practi