The Life And Times On The Internet

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Thursday

Advertising Scam "Search Engine Data Merging"

Online Advertising Scams "Search Engine Data Merging"

Downloading free Web software to do keyword searches in your Web browser address bar can get you more Online advertising than what you asked for.

Unethical Marketing And Advertising

Spyware and adware companies are promoting themselves as: "get to the top of Google, Yahoo, and MSN search guaranteed for your keywords."

Believe it or not, they do get websites to the top of the Internet search engines of whoever has this special tracking software installed on their computers.

How do they do it?

Software Step One: Laying the Web Trap

When someone, including children, have downloaded this online free tracking software onto their computer and do any type of search in the browser address bar, side bar, or even in the browser itself the program takes over and in a millisecond before the actual results are displayed, the information is data merged and manipulated with other pay-for-keywords data feeds. Then, when the search results page is displayed to the user it looks like the natural results or even large site targeted Banner Ads at the top of the leading search companies. Depending on who you talk to in these organizations, they claim to have 10 or 20 million network users. Their idea of a network user is anyone who has downloaded this special software onto their computers.

Once these spyware programs are downloaded and installed it can be extremely difficult to remove them. Many times they will not even show up with a logical name in the Windows control panel for add/remove programs. Since they attach themselves to the Internet Explorer Browser, which is integrated directly into the Windows Operating System, there is no way to click un-install to reload a clean Internet Explorer.

People do not have a clue that this downloaded software is changing the relevant results of their searches, plus potentially monitoring all the keywords they type in their browsers. Maybe it is buried in Web Semantics or the FinePrint as to what the applications program is doing but most users, I suspect, think they are downloading this nifty software application to do keywords searches in their Internet browser address bar. This is the first part of the scam.

Step Two: Springing the Website Advertising Scams Trap

Enter B2B and B2C - Attorneys, Realtors, Insurance Agents, and any other type of professional businesses looking for leads in the hot consumer market place. An agent gets a cold call from a very nice and sincere sounding sales representative asking the agent if they are interested in getting hundreds and thousands of leads and website visitors guaranteed? The agent is told a very glossy story about how they can place the agent's website at the top of certain keywords searches from the 10 to 20 million network users. Of course with numbers like that, anyone would want to hear more information.

The agent asks, "How does it work?"

Sales person answers, "Let's say someone is doing an online search for: 'San Ramon Homes For Sale' or 'San Ramon homes.' We can place your real estate website at the number one position for anyone looking at Homes For Sale in San Ramon, plus, the hits to your website will prove that we are sending traffic your way. You will be getting thousands of hits monthly with people searching for your keywords and you will be number one! And, to prevent over selling this new technology to too many Realtors in your area we are limiting it to the first three that sign up for it right now. Imagine being number one. We even have a demo that we can show you. Just type in your keywords and your real estate website then return and see how it works yourself. Get a picture of what it looks like on our networks."

How much Revenue does this Pay-For-Keywords advertising scam Net?

A single real estate agent can pay hundreds or thousands of dollars annually depending on how many keywords are requested. There is no telling as to the extent of how many American and International Professionals, for all professions, are captured by this net and how much revenue is being taken in. The gross sales figures could be in the tens of millions. The tentacles of this illegal operation could be much greater than anyone could imagine. In fact, multiple websites are being created under different working ownership groups to go after new targeted professional working groups of individuals and revenue. The branding features of the websites are the same for all except with different names at the top.

One representative at one of the companies told a source, who was approached by a second brand type, stated when pressed, "each is a different company."

Owner Quote

On another day the same source when asking for his money back from the scam, was told by the owner: "yes, we are all the same company... We have hundreds of thousands of clients in all different industries. Whoever told you that we are not the same company I would fire if I knew their names."

The professional person was taken in by the scam several months before this second one called. This individual was even able to go into a private area and verify that the contact was updated to reflect a new saleswoman as the customer service contact who had just called from the second company.

The owner of this company had refused to give my source back his money. The owner had stated, "with hundreds of thousands of clients, you are the first to complain. Also, we have had our attorneys look this over and there is nothing wrong in what we are doing."

Verify, do searches on each of the company names, read the complaints in the forums, confirm for yourself and learn more about this now: see search engine results for this new technology of "Search Engine Data Merging" G Y M

For an additional documented story see: Seeing Red - Search Engine RedZee™ Reviewed. This article goes into additional details about the RedZee™ TOP3 Program. RedZee™ TOP3 Program is the "ethically corrupt," as stated by the author, approach to advertising on their network of web sites that reach millions...

What are the legal and regulatory ramifications of operating an e-Business?

From a legal standpoint it is important to understand that all major search engines have some sort of terms of use agreements.

Here is the actual quote from Google, (when this article was first published).

"The Google Services are made available for your personal, non-commercial use only. You may not use the Google Services to sell a product or service, or to increase traffic to your Web site for commercial reasons, such as advertising sales. You may not take the results from a Google search and reformat and display them, or mirror the Google home page or results pages on your Web site. You may not "meta-search" Google."


The other search engines have similar published terms of use agreement items related to displaying their search results. From a legal standpoint I can not imagine any search company giving approval for allowing their results to be tainted, modified, manipulated, or any other action that would deface their pages. Any company caught doing this type of activity runs the risk of having major lawsuits from every search company they are doing this to.

Consider the false and deceptive advertising claims that could be laid out against the companies. Operating this way is totally ignoring proper representation of their product. It has the air of arrogance that no one is going to do anything about it. A representative of one of the companies even stated, "What is Google, Yahoo, or MSN going to do about it? They have bigger issues than this to deal with."

Online Privacy Issues

Additionally these businesses talk about monitoring what words you search for online. If they are monitoring what keywords you type in a browser that could be everything that is typed, including logging into Web mail and reading emails online, not to mention the potential to plant virus threats. With a company operating this way, are you really going to believe them when they promise to protect your online privacy? This, in your face, arrogant attitude by these companies are once again ignoring all the state, federal, & international regulations pertaining to: ebusiness ethics, legal and regulatory issues, & privacy in E-business and throwing it right out the window.

Children's Privacy: The Children's Online Privacy Protection Act

Do to the very nature of children being able to download these programs online, many times without the parents aware of it, this type of operation is a threat to our children. Since the monitoring of the keywords is being done at the browser level, any information a child might type could be monitored. This is a big Red Flag for Parents.
See: ftc.gov children's privacy

New RedZee Search Engine Privacy Policy

Certain search results may be "sponsored" results, which consist of websites who have paid for placement in the search results. These listings are provided by our business partner, Link Positions, which is a subsidiary of ISE. These premium results may contain tracking URLs provided by Link Positions to identify clicks from the search results page.


And this quote:
Children's Privacy

Redzee.com is not structured to attract children. Accordingly, we do not knowingly collect Personal Information from anyone under 13 years of age. If you are under the age of 13, please do not provide any Personal Information to us.


As though an under 13 child is going to read the privacy policy.
See news press release for site information

What Victims Should Do


If you are a victim of fraud or either end of this type of criminal marketing scam or sales pitch activity, a complaint report should be filed at the Internet Fraud Complaint Center. The Internet Fraud Complaint Center (IFCC) is a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C). Victims need to report these incidents and start fighting back. Don't let the Internet Search Engine Data Merging Keywords Flim Flam scammers do this to other victims.

What the Internet Legal Issues Are and Laws Broken

With this type of illegal activity is a list, (miles long) of the legal and regulatory areas affected and the criminal laws broken from: Anti-trust / Competition Law, Financial, Real Estate, Consumer, Corporate, European Union & International, Federal And State Law, Government & Public Sector, Information Technology & Telecommunications, Regulatory, Internet, Privacy And Security Law, Insurance, Intellectual Property, Media, Copyright, and other Law Areas of Practice.

Contract Law - What a Legally Binding Contract Is

If you find yourself having entered into a contract agreement with one of those disreputable companies consider the following:
The State Bar Of California

To be legally binding, a contract must have certain elements:

  • An offer by one person and an acceptance of that offer by the other.
  • Mutual agreement to the terms of the contract-both parties agree on what is promised.
  • An exchange of consideration-something of value is given for something else of value.

However, if a contract involves something illegal or against public policy, even if all the elements listed above are present, it is not legally binding.


Once being made aware of the legalities with materially changing the displayed search results a person should demand their money back and the contract considered no longer binding. Additionally, if you are showing up in a banner ad, does not change the fact that the search results are materially changed for anyone having the software on their computer. The banner ad is just one inclusion application of the Search Engine Data Merging" scheme. These companies can implement any number of inclusion items at the same time, thus actually changing the relevant search results.

Illegal Activity

Once becoming aware of the legal search policies for terms of use & the Law, and do nothing, you would be implicating yourself in this illegal charade activity also.

About What You Should Do

So if you happen to get an advertising call with a keywords guru sales person on the other end, with keywords promises they can place your website at the number one position on 10 to 20 million network users, consider closely the legalities & ethics that are employed and what this can do to your brand.

Pass this Free, tuff hard hitting, honest & trustworthy "No BS" technology sales and marketing AND Online advertising information newsletter on to others before it happens to them. Email this advertising scam link or email our new technology, Web marketing, Online advertising, seo, Internet, corporate branding newsletters link to them today.

Permission to reprint this article on another website is given with the following stipulations: article must be provided free of charge, article published on Mondaq - Online Advertising Scam "Search Engine Data Merging" may not be sold, provide proper credits to the original publisher, and a hyperlink to the original at: ProfessionalWebServices.blogspot.com/2005/07/advertising-scam-search-engine-data.html

If you need help now from a Successful Ethical Professional Organization that can truly help you with your online brand, site creativity, and maintenance contact Professional Web Services, Inc., Internet Marketing, Online Advertising Strategies, & B2B And B2C Web Branding Solutions.


Above All - We Tell It Like It Is, And Do It With Style!

Tuesday

B2C Web Content for Pay - No Net Way

In some aspects AOL was destined to have the pay for content, all in one place business model, go down ⇓ the eBusiness Route 86 It! Internet highway.

When AOL first got started and the Internet was a relatively small net highway, having information content all in one place was a great boom for their bottom line. They were able to charge a premium to their subscriber base for the content and online services that they provided. But, as the Net grew and information expanded, there was no way to contain the surfer from riding new and free waves of information.

AOL continues to loose subscribers at a heated pace. In an effort to stem the loss of revenue from loosing subscribers they have recently taken a more open approach to their own website, by opening it up to the Web public at-large, while filling it with ads to pay the way. This new business approach is very similar to the likes of Yahoo and MSN. Both of these websites are portals and content providers, along with offering a slew of services from: email, instant messaging, and of course search.

The Search Engine Rub

MarketingBut here in lies the rub. Information is growing at a phenomenal rate and literally is overflowing at the Internet seams. The mistake to think that a website can contain this flow of information on their site seems to be illogical. The very fact that a search engine shows another site is in fact giving a road out. Now to be sure there are track ways back, but the business doors and Windows are wide open. In fact, there are no doors or walls, ceilings, and floors with this business model because a visitor on a website can not be contained.

As the Internet continues to evolve, with the free flow of Web info, and the development of new online technologies, building a business based on the presuppositions that everyone has to visit xyz company site because of some egotism at the corporate level that all roads must begin here, might be a way to receive a short term gain but at the expense of the user and may in fact hurt the company in the long run. Remember: Customers Remember.

So, if you are the CEO of AOL, Yahoo, or MSN, OR the CEO of your company, consider carefully the attitude you portray to your customers.

Professional Web Services, Inc. Internet marketing services, online advertising strategies, and web branding solutions, to provide more sales for your business.

Online Tracking online privacy

Most websites use cookies today. Consumers are becoming cookie aware.

People are tired of all the viruses and for their privacy concerns are turning off the automatic cookie controls and deciding to accept or reject cookies on an individual basis.

"I AM TIRED OF IT, AND I AM NOT GOING TO TAKE IT ANYMORE!"

Does this sound like you?

Block Or Allow Individual Cookies

Well, it might be a little bit of a hassle but over the last year or so I have implemented a policy of not automatically accepting cookies. Some sites I trust while a whole bunch of sites are questionable in my mind, and brings into question what they are doing with their cookie that is set on my computer. The web sites that are particularly questionable are the ones that have a whole bunch of pop-up ads and strange JavaScript windows that open by themselves. Note: The new more secure browsers make it much easier to accept or reject cookies and cookie deletion maintenance.

There needs to be a balance between the need for lead capture vs Online privacy. Once I truly trust a web site then and only then will I automatically accept the cookies in the future.

This trust relationship takes time to build and establish the ground work especially in the B2C world. Business to consumer marketing has certainly been abused on the Internet. Anyone that has email can vouch for the fact of all the unsolicited emails that are sent sometimes on a daily basis. Sometimes I see four or five variations on an email with the same typos and text. The only difference is the return address and a few other statements.

So, is it any wonder that B2C marketing is becoming increasingly difficult on the Internet? B2B marketing on the other hand is much more in line with ethical salesmanship. Maybe it is because in the B2B climate the process of buying a product or service must pass muster with a number of individuals prior to the sale being made. Where as with B2C, the old saying of "there is a sucker born everyday" holds true, because of a single individual making a decision to buy sometimes on the spur of the moment.

Ever since time began there was a system of exchanging goods with others. Supply and demand has set the price for the most part through the centuries. Other times, commodities or goods were held artificially high or low to extort profit from the high end and to create a need for a service with an artificially low price.

Today it seems as though the consumer has to do psychology battle on a daily basis with the unethical B2C marketing techniques and the tactics that are being applied. The complexity of the schemes are truly remarkable. The Net has become a net for capturing the unaware and the uninformed. It would be well advised to stay abreast of the online landmines.

At Professional Web Services we help keep you informed with all the online issues today. Whether it is marketing your company, launching a new product on the Web, or protecting your privacy online we offer the services, strategies, and solutions for your business. Contact us today for: Internet marketing, Online advertising, and Web branding

Friday

Viral Marketing Online

How strong is free WORD-OF-MOUTH marketing?
by: James A. Warholic

Viral marketing is one of those online terms that can have a number of meanings depending on who you talk to. I think it should be renamed to be virile marketing. com (my work definition: of or relating to Website com. strength)

In business, one of the keys to success is developing new leads and turning those leads into paying customers. Lead generation can sometimes be found right at your finger-tips with an existing customer base.

Sometimes a product or service is so good or just fills a gap that most people did not know was there. When this occurs people naturally start talking.

Funny advertising story:

"Hey, did you see that new car that gets 75 miles per gallon, and goes from 0 to 60 in 7 seconds?"

"No, what is it and how much does it cost?"

"I heard it was only $25,000 and it is the new Gcar"

"Wow, is that all? Why did they name it the Gcar?"

"Because, when you ride in it, find out how well it performs, see the high gas mileage, and the bang for the buck you can't help but say Gee, that car is hard to believe!"
PWEB.NET When a product is great, word of mouth advertising is probably the
best advertising anyone could have.

When everyday products or services are excellent for a person or business the person is more than happy to give a referral. If they have benefited from a product brand, a customer is more than happy to write a letter of support or an email recommendation to another person.

Not all viral marketing is successful

Sometimes marketing plans are drawn up to incorporate viral promotion. There have been circumstances were a marketing plan was drawn up to give something away for free but because of either limited exposure or lack of perceived value even in something for free the campaign fell short of success. Other times a product or service simply is not that good and no one wants to buy even at great discount prices.

People remain SKEPTICAL

With the proliferation of viruses embedded in emails and newsletters pharming for information, people are extremely skeptical of Ads or anything offered online for free. After all, no one gives anything away without the expectation of getting something in return. That statement is probably true but not always in the way you might think. While everyone expects to gain something out of an advertised GIVE-AWAY, not everyone gains monetarily. There is a support component and/or gain component in viral marketing that truly is hard to place a value on.

Component support - gained

Brand - good branding

Sometimes no matter how hard you try to create or advertise a "buzz Internet marketing campaign" about an item, it does not go anywhere because the brand is not that well established or even has a poor brand reputation in the minds of other businesses or consumers. On the other hand, if a company has an "AAA brand rating" it is easy to create a buzz about a new product. This in turn can generate additional good news for the company and continue to improve the value in the brand.

Establishing and maintaining a neighborhood OR world wide web based business at an "AAA" rating is a lifetime job. It requires much thought and continually asking the internal question on everything exposed to local, national, or international public perception: "What does that do to our brand?"

So, before attempting to create a viral marketing campaign consider carefully what is being given away. Is it a viral online email or virile? Ask For Free Website Marketing Evaluation offer and be sure to visit √ Email Talk

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