The Life And Times On The Internet

Above All- We Tell It Like It Is, And Do It With Style!

Tuesday

Copyright With-In a Copyright

Let us ask the Legal minds out there... Does this affect you?

Marketing and Advertising ethics in B2B and B2C

Copyright Law Issues

Ponder the following Internet marketing ethics issues scenarios.

You’ve written articles on e-business ¹ ethical issues of web marketing and advertising subject matters dealing with B2B and B2C. Search engines pickup the story and place it in their database. Another site copies the search results from one of the search engines and places it in their pages, even getting your name into their page (as though you are endorsing it - NOT) Click on example. (Opens in another window)

Now the results display the exact verbiage that is with-in www.pwebs.net site Internet ethics. Now if that wasn’t interesting enough for copyright issues then analyze another scenario. Another company (a very large company) saves their own search results (which are loaded with your pages) and feeds it back into the search results of another engine. Note: The examples for this come and go.

Ask the following question, "At what point do the stored results from other search engines become a legal or copyright infringement?"

Note: A while back I made the mistake of storing four pages on my server for the letter "Y" search and related cache. I was doing this in order to point something else out about company "Y". When I realized that the "Y" search engine picked up the stored results I removed them immediately from the server. While I made a mistake, it seems as though other large companies are doing it intentionally.

Take a look at the following information: copyright law, "Digital Millennium Copyright Act"

Even if you are not a lawyer or legal expert; feel free to comment or email this article.

I suspect there are additional regulatory points that I have not touched upon.


Tell It Like It Is, And Do It With Style!

References

¹Introduction to Business Ethics Issues, Dr. O. C. Ferrell, Center for Business Ethics and Social Issues, Colorado State University, http://www.e-businessethics.com/ocf/c_video.html

Index of /marketing/ethics/articles

Name Last modified Size Description

[DIR] Parent Directory 27-Jul-2004 05:57 -
[TXT] internetethics.htm 04-Oct-2004 10:16 100k
[TXT] privacy-policy.htm 04-Oct-2004 21:16 11k

Friday

Fun Search Lesson 101

Search Lesson:

Wild wild week.

A customer and president of his company was having difficulty searching for specific information on the Internet. I then realized that the customer was not aware of how to use some of the more advanced features in search. I then took him to Google™ Advanced Search and showed him a few of the features.

Specifically, he was looking for information related to his B2B business and the connections with the military. He was trying to do some marketing research on some of the military sites but was having a difficult time wading through the general search results. I showed him how to do a specific search with site:.mil. What this does is searches on all the .mil sites for whatever keyword you place in front of site:.mil. This also works for all of the various URLs i.e. site:.org, site:.edu, site:.gov.

One of the other key points that I demonstrated to him was how he could do some sales and marketing research of his largest customers to discover some of the technical documentation from the customers site. For example: If you are looking for specific information or images at only one site you can use the same technique as above. Just include the whole site name, for example, site:.xyz.xyz. In this example with-out specifying a keyword in front you will discover approximately how many pages from the particular site are in the Google™ database. This one resulted in approximately 2,280 images.

After I had spent a couple of hours helping him on his research he asked if I would be willing to demonstrate to his upper management and sales people how to go about using the various techniques.

The next day, we set up a little training seminar right at their work site. They all had their computers online and I stepped them through the exact processes.

In summary:

It was fascinating to discover that everyone of the employees were unaware of these additional search techniques. I showed a few other items about how you could use a (-) minus sign in front of a keyword to exclude it from the results. Additional Tips: Google™ also has a list of all the universities sites as well as specific searching of US government sites, news search, the new Scholar, local, news, and others.

Note: The customer was very appreciative of the time I spent training the people. Every person was thrilled to discover all the new information at their fingertips.

Sometimes it is the small things that make a big difference.


Professional Web Services, Inc.



Contact us for a free Internet marketing report about your specific website today.

Reaching The B2B and B2C World With Language

Other Languages Tools http://www.google.com/language_tools?
By: James Warholic

The link above maybe the most powerful link in the world!

Google™ has a great global multilingual lanjuage translation program tool on the fly, for free! This is cool, because not only is your site translated, but so are the links and the actual Web sites of the links. This is so wild...and such a great B2B and B2C language tool! To see how this functions use the following links to view a demonstration of various online marketing tips pages from our site converted to multilingual languages. English to: Spanish, French, German, Italian, Portuguese, Japanese, Korean, and Chinese. You can also go the opposite way as well, plus cross languages. Don't forget to try the links within this page as well as our other pages.

I had so much fun playing with this to see how the pages are displayed. I couldn’t stop browsing in various languages, even though I don’t know how to read the other languages. (though I took two years of Spanish in high-school, I forgot most of it.)

The wild thing about this program (and I am still discovering the various items) is not only will it display individual web pages linked in the document in the translated language, also, it can function with links to search results. For example: I have some excellent B2B vs B2C search links and a number of Internet marketing and online advertising articles located at this page: "Global Internet B2B Marketing + "B2C" Services". If you enter a page prior to translation, then go to the paragraph section about this multilingual language tool and click on the translation you are looking for. Then you can surf on our site in the language specified as well as the search links I mentioned earlier.

Google™ also provides phrase translation. Note: No computer translation program is perfect. That is because of the differences between each of languages' sentence structure, as well as certain words do not translate well from one language to another. Never the less, I did a test on a page in Spanish and converted it to English and was able to comprehend better than 90% of the document.

I believe this is going to be a huge benefit to the online marketing and advertising world. Imagine the possibilities...!

Feel free to contact us at Professional Web Services, Inc.
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